Informed by evidence
Decisions about content come from data on how it performs now. I gather as much user research and analytics as I can, then test ideas before anything is built.
About
Hi, I'm Liv
I'm a content strategist and IA specialist with over 15 years' experience. I help teams future-proof their content for AI chatbots in a way that's ethical, collaborative and sustainable.
Where I've been
I've worked across government, not-for-profit, arts and culture and education. In government, at the Food Standards Agency, the Department for International Trade, the Home Office and NHSX. In higher education, at the University of Southampton. And with membership organisations and charities including the Royal Society of Arts and Marie Curie.
They all share the same content challenges: old and out-of-date content, an IA that hasn't evolved with the organisation, and time-poor teams who can't keep up with the always-on demands of content.
My approach is simple. Prioritise the content that supports your main services and your audience's search intent, and archive everything else. I take the unwieldy, scattered landscape of a website and, with AI tools, sharpen the focus.
How I think about AI
I'm curious about AI, but careful with it. I use it every day and have learnt first-hand where it's amazing and where the pitfalls are.
I'm always reading and researching AI safety and good governance of AI in the workplace. I'm especially interested in closing the gender gap in AI adoption at work.
How I work
Designed around people
That means your audience, and also the people who work in your content management system every day. A structure only works if your team can keep it working.
Simple and honest
Start simple, launch, and test with real audiences. I'll tell you how it is, and flag where you can build skills in-house instead of relying on me.
Outside work
Despite being a self-confessed AI enthusiast, I love nothing more than shutting the laptop and putting my phone away outside work. You'll find me around Bath with my kids, strength training, at rock concerts or out with my camera taking nature photos.
I work with clients across the UK, mostly remotely, and in person for workshops. I'm taking on freelance projects from January 2027.